Social media is a phrase that has become synonymous with everyone’s life in today. The younger generation, especially, is the frequenter of social media. For example, nowadays it’s so easy to buy instagram followers.. only takes 30 secs to place an order and the rest is completed automatically.
Initially, Orkut and MySpace were two of the most popular social media platforms. However, we have come quite a long way, and today some of the biggest platforms of social media are Facebook, Twitter, Instagram, Linkedin etc.
One of the first rules of any business is to be where the clients are.
Hence, in today’s world, social media is perhaps the best place for marketing and promoting your business, brand or company. With the emergence of a plethora of social media platforms, getting access to people has become much easier. By sending out a single tweet or post, you can put out a word of your business to your target clients and moreover even receive useful feedback. Thus it is imperative to build a strong presence for your business in these platforms.
How does social media marketing help in promoting your brand?
Latest data shows that more than 2.5 billion people worldwide use social media on a daily basis. With a staggering reach like that, what can be better than to use the different platforms of social media as a weapon in your marketing arsenal?
The more popular sites like Facebook, Instagram and YouTube, have millions of visitors every single day. Thus using these sites to promote your business can benefit you in the following ways:
- Helps to increase the size of your customer base
When you put an ad on social media, you can reach out to many more customers quickly. For example, putting out an advertisement in the conventional ways can only get your message out to a handful of people, whereas you can reach out to your target demographics much more efficiently on social media owing to the presence of millions of people worldwide.
- Allows you to have a one on one interaction with clients
You can have personal interaction with your customers via social media platforms. Facebook, currently the most significant social media site records 2 billion monthly users alone. Thus there are 2 billion potential customers who can reach out to you just by shooting a message through Facebook, and you can do the same; this has sped up the interaction between customers and business by a great deal!
- Keep track of your progress
Social media helps you to have a comprehensive idea about the reach, growth and impressions of your business ideas among people. They have a built-in analytics tool which allows you to keep track and also keeps you updated about all the nitty-gritty of your marketing campaign.
- Helps you to generate traffic to your website:
Social media often helps to generate traffic to your business website. For instance, when a person sees an ad for your business on Facebook, they are highly likely to click on the ad and consequently visit your website.
- Facilitates second-hand promotion:
Social media allows second hand promotion of your business. It operates in the way of word of mouth promotion. For instance, a person who has benefitted by using your service or from your company can easily post about it on his account and in the process get their followers interested in your business too!
Thus social media has become a necessity that takes online marketing to the next level.