Pros of Effective Social Media Marketing on the Digital Platform!

Social media is a phrase that has become synonymous with everyone’s life in today. The younger generation, especially, is the frequenter of social media. For example, nowadays it’s so easy to buy instagram followers.. only takes 30 secs to place an order and the rest is completed automatically.

Initially, Orkut and MySpace were two of the most popular social media platforms. However, we have come quite a long way, and today some of the biggest platforms of social media are Facebook, Twitter, Instagram, Linkedin etc.

One of the first rules of any business is to be where the clients are.

Hence, in today’s world, social media is perhaps the best place for marketing and promoting your business, brand or company. With the emergence of a plethora of social media platforms, getting access to people has become much easier. By sending out a single tweet or post, you can put out a word of your business to your target clients and moreover even receive useful feedback. Thus it is imperative to build a strong presence for your business in these platforms.

How does social media marketing help in promoting your brand?

Latest data shows that more than 2.5 billion people worldwide use social media on a daily basis. With a staggering reach like that, what can be better than to use the different platforms of social media as a weapon in your marketing arsenal?

The more popular sites like Facebook, Instagram and YouTube, have millions of visitors every single day. Thus using these sites to promote your business can benefit you in the following ways:

  • Helps to increase the size of your customer base

When you put an ad on social media, you can reach out to many more customers quickly. For example, putting out an advertisement in the conventional ways can only get your message out to a handful of people, whereas you can reach out to your target demographics much more efficiently on social media owing to the presence of millions of people worldwide.

  • Allows you to have a one on one interaction with clients

You can have personal interaction with your customers via social media platforms. Facebook, currently the most significant social media site records 2 billion monthly users alone. Thus there are 2 billion potential customers who can reach out to you just by shooting a message through Facebook, and you can do the same; this has sped up the interaction between customers and business by a great deal!

  • Keep track of your progress

Social media helps you to have a comprehensive idea about the reach, growth and impressions of your business ideas among people. They have a built-in analytics tool which allows you to keep track and also keeps you updated about all the nitty-gritty of your marketing campaign.

  • Helps you to generate traffic to your website:

Social media often helps to generate traffic to your business website. For instance, when a person sees an ad for your business on Facebook, they are highly likely to click on the ad and consequently visit your website.

  • Facilitates second-hand promotion:

Social media allows second hand promotion of your business. It operates in the way of word of mouth promotion. For instance, a person who has benefitted by using your service or from your company can easily post about it on his account and in the process get their followers interested in your business too!

Thus social media has become a necessity that takes online marketing to the next level.

Build Strong Online Base by Employing Marketing Techniques Effectively!

Social media marketing has a few predominant techniques that efficiently work and reap results. However, the main problem is that most people in the industry believe that social media marketing is just one cumulative technique. Ignoring the intricacies of the methods, most of them employ consultants with the marketing part.

The result, thus, is never up to the mark because a generic marketing strategy never works. It depends on

  • Budget
  • Goals to be achieved
  • How big is the company?

Should different companies have different techniques?


It is true that employing marketing techniques correctly can turn out to be extremely powerful. Because of the misconceptions, most companies don’t yield the desired results. However, some of the common techniques are:

  • Brand Management:

This is the most prevalent technique. It consists of creation and maintenance of twitter handle and blog. It mostly deals with engaging relevant people with shared interests, sharing invaluable details to the audience and in turn creating a pool of visitors and followers. Eventually gaining trust achieves most of the brand goals.

This is effective since it applies the social aspect of social media. However, this needs immense patience.

Pros of this technique:

Successfully engages the target pool. Enables trust and leads to sustainable and stable success.

It needs time to show results. But that is a pro in disguise. It eventually creates a relationship with the audience. It shows how much you care about audience pool.

  • Social media targeting:

This process incorporates finding the individuals in the social platform and engaging them with your service. Experts use the tweets to contact the target audience directly based on keywords search. It is a very direct form of marketing.

However, it needs to be done with care, or else it might be tagged as spam. If identified so, it will hamper the long-term efforts you have put.

Direct and hence shows immediate outcome.

  • Social Bookmarking

 This form of promotion includes the services that refer to the URL and not the content directly. There are several sites that provide such services like Mixx, StumbleUpon etc. This technique achieves the goal of getting ranked at the top or placement on the front page. This, in turn, directs immense traffic to the website.


It is tricky to execute. Involves expense even if the results are not visible.
If viral, it can bring a multitude of traffic within a short time.

  • Marketing Gamification

 It is an indirect form of marketing where the concerned web page owner creates a viral content. This grasps the attention of people and in turn engagements. However, there is always less probability of getting a content viral. The technique is expensive, and there is a slim chance of it getting viral.

It has the potential of powering over millions of the population, thus creating a buzz.

  • Involving influencers:

 This requires the popular YouTube personals, tweeters and bloggers to promote the service or product. It is powerful and effective. But it does require time to attain the trust but if achieved creates the strongest audience traffic.

Generates qualified traffic in huge numbers. It is created based on trust and achieves fast results thereafter.

Get started with these strategies and let your online business take off to greater heights.